Music Video Purposes:
1. Promotion of a particular song
2. Promotion of the artists album
3. Promotion of the particular artist
4. Promotion of and the synergy with another media product
5. Increase income for the record company
6. Increasing the range of media an artists is active in
Fuse ODG - Tiffany
This music video is promoting the song Tiffany in a successful way by making the video memorable with the azonto dance and the audio going well with the video. As the song is catchy and has something that everyone can try which is the azonto dance, it is increasing the income in the record company as people would go and learn the dance. The song goes into the afro beats category as it has a beat that is catchy and you can dance to. In the music video they get the public involved with the dance.
Michael Jackson - Thriller
The music video is promoting the song 'Thriller' in a successful way as it tells a story in the beginning of the video. Michael was and probably still is the best artist artist but with this video he promoted himself at an outstanding rate. As this is one of Michaels biggest hits it increased the income for the record company he was working as the video is memorable and very catchy with the audio. During the video there is a dance that is memorable. Michael Jackson is a zombie during the second part of the video where he does the dance with other actors who play as zombies. The video starts of as Michael and the other actress in the woods and Michael turning into a were wolf. This could link to the second part of the music video when Michael becomes a zombie. It also increases the range of media an artist is active in as he acts and sings.
Eminem - The Real Slim Shady
This video is promoting the artist Eminem as he was and upcoming white rapper during that time and now is the best rapper in todays world. The point i think Eminem is trying to make is that a lot of people are trying to be him but they cant as there is only one them. With this music video he also promotes the song as it is catchy to people who like hip hop music and rap. With music hit being bought by the public, the album and the track have increase the income for his record company. During the video he raps about Will Smith, Britney Spears and Kim Kardashian and cursed them in the video. It promoted the album as he put his point across saying this is what your going to get.
Promotion of AbraCadabra
The artist started of at Blackbox which is small channel for smaller grime artists that they go on to freestyle to show there talent. Abra Cadabra is originally from tottenham as he refers from the freestyles he does. The original freestyle is more than 9 minutes, and the freestyle was split in to two segments. The first segment is used in the remix with Krept and Konan. The Black Box edition has more than 600,000 views but when he collaborated with Krept and Konan and did the remix the views increased. Krept and Konan being two of the best grime artists right now and collaborating with Abra Cadabra gave him recognition. Starting off doing a freestyle with more than 600,000 views
and then joining forces with Krept and Konan boost the new video called robbery too 3,000,000 view on youtube.
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