The target audience is for adults and kids. They grab the attention for kids as they use the voices of kids in the advert within grown men who are rugby players. I think it is effective as it could mean that the sweets bring the kid out of you meaning that you are younger and energetics. With this effect it grabs the attention to adults to buy the product as they would want to be younger and energetic. They use the song tagline "Kids and grown-ups love it so – the happy world of Haribo" which is catchy and is memorable.
The advert is based on the rugby pitch but is selling the product, with the rugby be players doing there kid voices and telling how each of the sweets make them feel. The lighting is bright enough that you can see the faces clearly and the camera is focused on the players and not the background. There is diegetic noise within the advert which is the players training and the trainers whistles blowing.
At the end the advert it shows the packet of sweets and the logo bear of Haribo. In the advert there a lot of cuts into every scene of the advert. The pace of the advert is pretty slow for the audience to understand the advert but the time of the advert is fast as it is only 30 seconds. Even though the advert time is only 30 seconds it does a good job advertising the product in an effective way.
The form of the advert is realist as it is based on rugby players doing training, it is also non-realist as it they eat they have childish voices. The advert is a series of adverts for Haribo when young males and females have childish voices. The style of the advert is meant to seem humorous but probably not funny to some other audiences who will watch it.
https://www.youtube.com/watch?v=VEX7KhIA3bU
This Nike advert is called Unlimited You. In my opinion this advert feels like it is targeted to everyone as you see kids going up against the best athletes in todays world and beating them in there sport. It feels like Nike is trying to put a point across saying that it is possible to do anything you want as long as you believe in yourself. What other people might think is that the target audience is 12-38. This may seem like a big gap but they are some athletes in the advert that are reaching that age.
Its very effective to the audience as they are so many athletes that the world knows and doing an advert with young kids shows that they care about the future. There is a part when Basketball player Kevin Durant is with a young kid. The commentator says that he is not able to do every sport and be the best at it, then the camera goes to Kevin Durant and he says that he can be the best at every sport. By someone who is a well known athlete saying that is good because it tells the audience that you can do anything if you put your mind to it.
This adverts form is realist,non- realist and talking heads. It is realistic because it has it has real people doing everyday stuff and non- realistic as it has it has young kids going up against the best athletes and winning. The pro athletes have been training for years to become the best at there sport and then the kids who have probably just started are winning against them. That is non- realistic as it takes time to become a pro athlete. The style of the advert is that it is humorous and dramatic. It is humorous as the commentator was meant to finish the advert at 54 seconds but carries on with kids and young adults going against athletes. It is becomes dramatic because everything starts to go at a fast pace. Each scene slides into the next one very well so it does not become confusing at some points. A lot of iconography was used within the advert by using the athletes. Each athlete represented the sport such as Kevin Durant, Zach LaVine and Aaron Gordon did for basketball and the NBA. This selling technique is called celebrity endorsement when an advertisement uses celebrities to sell there product or service.
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