Music Video Purposes 20th September 2016


Revenue Generation- Money is key
Music video is part of the marketing strategy, a promotional tool.
Controversy is a disagreement in public.
Is it the artist & single, artist & album or artist and video.
Examples of controversy within the music world - Representation of women, race, religion, stereotypes, animals. politics, Police brutality.
Promotion can make more profit. With promotion the artist gains more money and fame and could later on get sponsorships. Signing to a record company will mean that you make more profit but you get told what to write about.

Controversial Videos:
Aphex Twin - Window-Licker
Madonna - Feels like for a girl
Erykah Badu - Window Seat
Justice - Stress
MIA - Born Free
Rihanna - S&M
TATU - All the things


Controversial Video
Common - Kingdom (Explicit) ft. Vince Staples

This song shows clear controversial of religion,police brutality and stereotypes. The song is referring to the 'keys', the keys to heaven because thats where everyone wants to go after the die. It talks brutality when Vince Staples starts to rap. As Vince is within the gang world he doesn't like the way police handle his people as they get murdered by someone who we think should be protecting and serving the country. The first part of the song is spoken and gives us facts about Chicago where both of these rappers are from. The first line in Vince Staples verse is "Sweet Lord Jesus, tell the polices to let a nigga breathe", he is trying to tell us that they’re breathing down Vince’s neck and waiting for him to slip up so that they can take him away.