Orbi 906 the New Sony Phone
This is a new phone which will have a 1280 x 720 displays
and 5.5 inch screen.142mm in height and 71 mm width with the thickness only being 4.5mm making the thinnest phone on the market. The phones memory starts at 64 GB and highest will be 280 GB. The phones memory can be expanded with a Micro SD card but this not is included within the phone. The software that is installed in the phone will be android will Google Play so you can download any apps you want. The screen is installed with the newest Gorilla Tech so the screen will be able withstand high impact, also is waterproof and dust proof. The weight of the phone is 100g which is light but the design of the phone has a lot of grip so it is a perfect fit in your palm. The front facing camera takes pictures with 15mp and the Main Camera goes to 30mp so you can take pictures in high resolution. With these cameras you can capture all the best moments as they capture at high speed. The screen also allows you to watch videos in 4K so you can enjoy every movie or video you watch. The touch screen is very fluent and there are no time delays during any movement within the phone. The phone also comes with the latest HoloOrbi watch and HoloBlue headphones. The HoloOrbi will belike a thin watch that has a small square in the middle that will display your phones screen with Hologram appearing so you can use your phone on the go or anytime when you do not have your phone. All the files, apps or messages on your phone are shared with your phone. Also the watch will have a built in motion sensor so the hologram screen will appear when you flick the wrist. The HoloBlue headphones are wired but the wire can be removed for it too becomes a wireless headset using Bluetooth. When the headphones are being used wireless they are compatible with the watch so you can always have your private calls or listen to music without the wire in your way. The headphone and the phone have the new AI produced by SONY called Serin. The headphone will have a round button on the outer part to activate Serin so the AI can help with any orders. It will seem like you are having a normal conversation with a normal person.
The advert will be a form of Talking Heads, Realism and
Documentary. The advert will start with the CEO of Sony and the designer of the
phone side to side introducing the new Orbi 906. They will talk about how they
wanted to go a different direction with the phones. While they are talking the
audience the scene will cut onto a close up of the product. The CEO and the
Designer will give a brief 30 second intro of the phone and then music will
fade in while they will be splashing of colours and different locations. They
will be ordinary people using the product so the audience has an idea. The
advert will be approximately 2 minutes and at the end the product will be shown
with the watch and the headphones and will flick through all the colours you
can get it in within 2 seconds so it can stick the audience. I want the people
to buy the product knowing that they can pick any colour they want.
The advert style will include Surreal with bright colours
splashing on the phone and the black background. It will be dramatic as well as
the people using the phone will be serious. The close up shot will be the top
of the phone showing the logo then it zooming out until the whole phone is
shown then the colours will come. The advert will be able to create a memory by
all the bright colours being used and the music in the background. The CEO and
the designer will explain the advantages it has over other products and its
USP.
Nike KD12
The new coming Nike KD12 is fitted with the latest material
which helps you keep stable on the court and make it comfortable fit. The
traction is a Hexagonal pattern which allows you keep stable when changing
direction on the court and stopping for a jump shot, also this pattern has only
been on the KD9s and have been brought back to the KD12. It is fitted with Full
Length cushioning so your foot is well protected from impact and will provide a
soft landing. The material that is used is fly knit to provide breathability
and make sure your foot does not move at all. Fly knit is used a lot as it is
durable when playing, making it durable was one the key things as we need
players to not feel insecure about how their shoes are doing. The rear section
is textile mesh, foam, and fuses which provides enough structure and support
for the foot so this setup works perfectly. The fit is perfect and there is no
reason for you to go up or down a size. This shoe has also been implemented
with latest tech which has been introduced with the Nike Mag and also with a
tech that will suitable for a lot of players. The Nike Mag came up with the
idea of self-lacing shoes where the shoe is able to feel the space and the
pressure when you put your foot in. We have done that with KD12s so it will
make there foot secure. With that being said this is the first shoe with the
latest that scans your foot if it is wide or thin and the shoe will adjust to
your foot width bringing the lateral and medial sides closer or further away
from each other.
The form of the advert will be realist, animation, and
series. The advert will start with a close up of the shoe while it is real and
the zooming out to Kevin Durant being animated. The camera will follow Kevin Durant’s
moves while he dribbles the ball while he is animated. Then Kevin Durant around
30 seconds of being animated jumps out and is not animated anymore. Then he
encounters players that are trying to get the ball off him then you will be
able to see the shoe in action while the colour ways are changing for every
step he takes. The advert will be surreal and Dramatic as the animation is the
style of surrealism. It will be dramatic as there will be no music and just
diegetic noises such as the basketball bouncing and they will be non - diegetic
as hyper real sounds will be put in when the colours change when Kevin Durant
is taking every step. The celebrity will be Kevin Durant as he will be
promoting his own shoe. Every time Kevin Durant is too stop they will be a cut
into a close shot of the shoe and it will be labelled with some of the key
things that make it a better shoe than any other shoe. At the end the advertisements
the shoe will Rise up and rotate clockwise and land. Then the Nike logo will
appear at the top and then Rise Up will appear bellow.