Music Video Purposes:
1. Promotion of a particular song
2. Promotion of the artists album
3. Promotion of the particular artist
4. Promotion of and the synergy with another media product
5. Increase income for the record company
6. Increasing the range of media an artists is active in
Fuse ODG - Tiffany
This music video is promoting the song Tiffany in a successful way by making the video memorable with the azonto dance and the audio going well with the video. As the song is catchy and has something that everyone can try which is the azonto dance, it is increasing the income in the record company as people would go and learn the dance. The song goes into the afro beats category as it has a beat that is catchy and you can dance to. In the music video they get the public involved with the dance.
Michael Jackson - Thriller
The music video is promoting the song 'Thriller' in a successful way as it tells a story in the beginning of the video. Michael was and probably still is the best artist artist but with this video he promoted himself at an outstanding rate. As this is one of Michaels biggest hits it increased the income for the record company he was working as the video is memorable and very catchy with the audio. During the video there is a dance that is memorable. Michael Jackson is a zombie during the second part of the video where he does the dance with other actors who play as zombies. The video starts of as Michael and the other actress in the woods and Michael turning into a were wolf. This could link to the second part of the music video when Michael becomes a zombie. It also increases the range of media an artist is active in as he acts and sings.
Eminem - The Real Slim Shady
This video is promoting the artist Eminem as he was and upcoming white rapper during that time and now is the best rapper in todays world. The point i think Eminem is trying to make is that a lot of people are trying to be him but they cant as there is only one them. With this music video he also promotes the song as it is catchy to people who like hip hop music and rap. With music hit being bought by the public, the album and the track have increase the income for his record company. During the video he raps about Will Smith, Britney Spears and Kim Kardashian and cursed them in the video. It promoted the album as he put his point across saying this is what your going to get.
Promotion of AbraCadabra
The artist started of at Blackbox which is small channel for smaller grime artists that they go on to freestyle to show there talent. Abra Cadabra is originally from tottenham as he refers from the freestyles he does. The original freestyle is more than 9 minutes, and the freestyle was split in to two segments. The first segment is used in the remix with Krept and Konan. The Black Box edition has more than 600,000 views but when he collaborated with Krept and Konan and did the remix the views increased. Krept and Konan being two of the best grime artists right now and collaborating with Abra Cadabra gave him recognition. Starting off doing a freestyle with more than 600,000 views
and then joining forces with Krept and Konan boost the new video called robbery too 3,000,000 view on youtube.
Tuesday, 13 September 2016
Monday, 12 September 2016
https://www.youtube.com/watch?v=qw6_5t8XfSk
The target audience is for adults and kids. They grab the attention for kids as they use the voices of kids in the advert within grown men who are rugby players. I think it is effective as it could mean that the sweets bring the kid out of you meaning that you are younger and energetics. With this effect it grabs the attention to adults to buy the product as they would want to be younger and energetic. They use the song tagline "Kids and grown-ups love it so – the happy world of Haribo" which is catchy and is memorable.
The advert is based on the rugby pitch but is selling the product, with the rugby be players doing there kid voices and telling how each of the sweets make them feel. The lighting is bright enough that you can see the faces clearly and the camera is focused on the players and not the background. There is diegetic noise within the advert which is the players training and the trainers whistles blowing.
At the end the advert it shows the packet of sweets and the logo bear of Haribo. In the advert there a lot of cuts into every scene of the advert. The pace of the advert is pretty slow for the audience to understand the advert but the time of the advert is fast as it is only 30 seconds. Even though the advert time is only 30 seconds it does a good job advertising the product in an effective way.
The form of the advert is realist as it is based on rugby players doing training, it is also non-realist as it they eat they have childish voices. The advert is a series of adverts for Haribo when young males and females have childish voices. The style of the advert is meant to seem humorous but probably not funny to some other audiences who will watch it.
https://www.youtube.com/watch?v=VEX7KhIA3bU
This Nike advert is called Unlimited You. In my opinion this advert feels like it is targeted to everyone as you see kids going up against the best athletes in todays world and beating them in there sport. It feels like Nike is trying to put a point across saying that it is possible to do anything you want as long as you believe in yourself. What other people might think is that the target audience is 12-38. This may seem like a big gap but they are some athletes in the advert that are reaching that age.
Its very effective to the audience as they are so many athletes that the world knows and doing an advert with young kids shows that they care about the future. There is a part when Basketball player Kevin Durant is with a young kid. The commentator says that he is not able to do every sport and be the best at it, then the camera goes to Kevin Durant and he says that he can be the best at every sport. By someone who is a well known athlete saying that is good because it tells the audience that you can do anything if you put your mind to it.
This adverts form is realist,non- realist and talking heads. It is realistic because it has it has real people doing everyday stuff and non- realistic as it has it has young kids going up against the best athletes and winning. The pro athletes have been training for years to become the best at there sport and then the kids who have probably just started are winning against them. That is non- realistic as it takes time to become a pro athlete. The style of the advert is that it is humorous and dramatic. It is humorous as the commentator was meant to finish the advert at 54 seconds but carries on with kids and young adults going against athletes. It is becomes dramatic because everything starts to go at a fast pace. Each scene slides into the next one very well so it does not become confusing at some points.
A lot of iconography was used within the advert by using the athletes. Each athlete represented the sport such as Kevin Durant, Zach LaVine and Aaron Gordon did for basketball and the NBA. This selling technique is called celebrity endorsement when an advertisement uses celebrities to sell there product or service.
The target audience is for adults and kids. They grab the attention for kids as they use the voices of kids in the advert within grown men who are rugby players. I think it is effective as it could mean that the sweets bring the kid out of you meaning that you are younger and energetics. With this effect it grabs the attention to adults to buy the product as they would want to be younger and energetic. They use the song tagline "Kids and grown-ups love it so – the happy world of Haribo" which is catchy and is memorable.
The advert is based on the rugby pitch but is selling the product, with the rugby be players doing there kid voices and telling how each of the sweets make them feel. The lighting is bright enough that you can see the faces clearly and the camera is focused on the players and not the background. There is diegetic noise within the advert which is the players training and the trainers whistles blowing.
At the end the advert it shows the packet of sweets and the logo bear of Haribo. In the advert there a lot of cuts into every scene of the advert. The pace of the advert is pretty slow for the audience to understand the advert but the time of the advert is fast as it is only 30 seconds. Even though the advert time is only 30 seconds it does a good job advertising the product in an effective way.
The form of the advert is realist as it is based on rugby players doing training, it is also non-realist as it they eat they have childish voices. The advert is a series of adverts for Haribo when young males and females have childish voices. The style of the advert is meant to seem humorous but probably not funny to some other audiences who will watch it.
https://www.youtube.com/watch?v=VEX7KhIA3bU
This Nike advert is called Unlimited You. In my opinion this advert feels like it is targeted to everyone as you see kids going up against the best athletes in todays world and beating them in there sport. It feels like Nike is trying to put a point across saying that it is possible to do anything you want as long as you believe in yourself. What other people might think is that the target audience is 12-38. This may seem like a big gap but they are some athletes in the advert that are reaching that age.
Its very effective to the audience as they are so many athletes that the world knows and doing an advert with young kids shows that they care about the future. There is a part when Basketball player Kevin Durant is with a young kid. The commentator says that he is not able to do every sport and be the best at it, then the camera goes to Kevin Durant and he says that he can be the best at every sport. By someone who is a well known athlete saying that is good because it tells the audience that you can do anything if you put your mind to it.
This adverts form is realist,non- realist and talking heads. It is realistic because it has it has real people doing everyday stuff and non- realistic as it has it has young kids going up against the best athletes and winning. The pro athletes have been training for years to become the best at there sport and then the kids who have probably just started are winning against them. That is non- realistic as it takes time to become a pro athlete. The style of the advert is that it is humorous and dramatic. It is humorous as the commentator was meant to finish the advert at 54 seconds but carries on with kids and young adults going against athletes. It is becomes dramatic because everything starts to go at a fast pace. Each scene slides into the next one very well so it does not become confusing at some points. A lot of iconography was used within the advert by using the athletes. Each athlete represented the sport such as Kevin Durant, Zach LaVine and Aaron Gordon did for basketball and the NBA. This selling technique is called celebrity endorsement when an advertisement uses celebrities to sell there product or service.
My name is Alexander Hopley. I was born in Tanzania,25th November 1999. Moved to england at the age at 6 and stayed here for 10 years and counting. I play basketball but not for team outside as i am i need to look for clubs. I have a older brother who is 20 years old. I put in hard work in everything i do but always have to have fun while doing it. I am very competitive in any sport but mainly Basketball. The basketball team i support is Golden State Warriors as they now have my best player Kevin Durant.
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